Google Search: link:http://www.san-francisco-oakland-bay-area-lawyers-attorneys-directory.com/
What a deal! here is a site offering free advertising for Los Angeles and Orange County lawyers. Their trial listing is for two months which should be plenty of time to see if the site can be cost effective!
Real Estate Website’s Most Overlooked Key
to Search Engine Placement Improvement
By Bob Schwartz, CRS, GRI ©2003 Promotions Unlimited All rights reserved.
This material is subject to copyright and any unauthorized use, copying or mirroring is prohibited.
Good design, proper key word density, intuitive navigation, correct Meta tags and informative content are all important to achieving top search engine placement. Especially when it comes to real estate sites, they are almost devoid of one critical search engine element . . .Quality incoming links!
Google, the acknowledged leading search engine, isn't looking so much at word density with its ranking algorithm, as at what other sites are linking to your firm’s site. Google relies primarily on link popularity for ranking pages. They assign a PageRank to each site they index with 10 being the highest. The vast majority of quality sites rank at least four or above. Google isn't breaking away from words-on-the-page -- it never started there.
The logic is that pages other people think are valuable resources will often get linked by other webmasters, while pages that are of low quality or do not contain any information at all, will not gain many links. Thus, the Top10 places will be filled with sites people regard as useful. It does make sense and it adds another way for SE's to rate your website with minimal effort. Virtually all Webmasters these days are aware of the fact that exchanging linkbacks with other sites is an excellent method for building traffic.
The problem is that this change might make it even more difficult for small and new sites to make it to the top and it favors big, high-traffic mega sites. There is a software program that can greatly help in you getting the links that you desire. It does all this automatically. Click here to find out more.
More links are not better unless all of them are high-quality links. Numbers aren't as important as context and relevancy. It is better to have a few links from sites that are similar in content and topic to yours, a few links from the portals, and a few links from site reviewers, than to have 1,000 links on Free For All (FFA) links pages. Actually, in practice, non-themed links can actually lower a site’s search engine placement. This is especially true when lazy webmasters join link swapping plans in hopes of having ‘instant’ mega, in-coming links. These services are designed to immediately boost your link popularity. The way they work is simple: Each member of a link-share program places a machine-generated page on his site and links to that page from his front page. The machine-generated page has links to all other sites participating in the program. Each member submits his machine-generated page to all search engines, and the result is that each member has a link to his site from everyone else.
These programs have produced some positive effects in years past, but many search engines now regard them as spam and often ban sites that they find participating in these programs. Don't even try them, even if you are really desperate. Here is what Google has to say about this practice: “Avoid SEOs that talk about the power of "free-for-all" links, link popularity schemes, or submitting your site to thousands of search engines. These are typically useless exercises that do not affect your ranking in the results of the major search engines. At least, not in a way you would likely consider to be positive”.
Quality incoming links are critical to improved rankings and therefore, increased business. With a good linking program in place, your site will soon reap the true potential the Internet offers.
Copyright 2004 Promotions Unlimited. All rights reserved.
ABOUT THE AUTHOR
Bob Schwartz is a broker & Certified Residential Specialist with Brokerforyou in San Diego, CA, and co-owner of www.WebSiteTrafficBuilders.com, web site placement specialists. Bob can be contacted at: bob@websitetrafficbuilders.com
If you are interested in exchanging links with 14 high traffic legal related sites or 6 top ranked`real estate sites, contact Bob at:
websitetrafficbuilders@cox.net
If you have a legal related website, you can now have 14 quality, high traffic,legal themed links pointing back to your site!
Check this out at:
http://sandiegolawyerforyou.com/partner-signup.htm
In-bound links from other web sites to yours can provide two separate avenues to success for your site: First, the number of high-quality in-bound links pointing to your web site is an important factor used by the search engines (including Google) to rank the web pages in their indexes. Attaining lots of in-bound links can help boost a page into the top 10 of a search engine's search results page (SERP) for a given keyword or key phrase.
What is Link Popularity?
Link popularity is the number of links that point to a webpage. Link Popularity is a crucial factor, used by almost all of the search engines to rank websites. Link popularity can be increased by link exchange!
Search engines don't just look at the content of a webpage to determine if it is a good match for a search. Thousands and thousands of webpages contain the same keywords (in different combinations) so matching a search term with a page's content is not enough to build an ordered list of results to a search query.
Search engines also count the number of other webpages that "validate", by linking, that a particular webpage is a good match for a search on certain keywords (link popularity). The text contained in the link that point to a webpage is considered as well. If the text in the link that points to a webpage contains the queried keywords, the search engine considers that webpage a better match to the search query on those keywords.
It is not only the number of the links (link popularity) that counts, but also the "quality" of the links. A link from a good-quality webpage (ranked high by the search engines) matters more than many links from low-ranked webpages.
One of the first search engines that used link popularity as a key factor in ranking websites was Google. One can check the number of links pointing to a website (link popularity) by querying Google with the search keywords "link:http://whateversite.com" (without the red quotes). Most search engines have similar functions for link popularity check.
Second, in addition to the obvious search engine ranking
benefits provided by in-bound links, they also supply a
steady stream of referral traffic to your site! If you are
able to attain a large number of links from high-quality
sites, you'll receive about as much traffic from referrals
as you get from the search engines.
